Remember you have to deliver your pair presentations (5 min. long in full) about a favourite holiday destination the last week of February (
Mon. 24 3ºC, Tue. 25 3ºA/B). You are supposed to convince your audience your destination is the best ever, so you are supposed to use persuasive language and strategies. Here you are some tips you can follow (you know them already, but just in case):
-To convince someone about something you defend there are
three appeals you should use:
1.
Credibility ("Ethos"
): Build it with testimonials of important or famous people who support your claim (in this case the place you have chosen). It can also be obtained with an appropriate personal appearance, an effective delivery of your speech and showing confidence. Your audience will trust you if they see you have worked hard in your project!
2.
Emotions ("Pathos") Spice up your presentation with personal anecdotes or moving stories about your destination that will hook your audience. Aim at their hearts here.
3.
Logic ("Logos"
): Your argument must be based on facts (why is the destination you chose so awesome? provide facts that prove how fantastic the place is).
Here you are a 3 min. video with commercials that show examples of the above.
-The
structure should be very similar to the for/against essays and Global Classrooms opening speeches, remember the "hamburger":
1.
Introduction: must explain the topic clearly and hook the audience with a powerful fact, quote or a provocative statement. The most important target here is to get the attention of the audience.
2.
Body: 2/3 ideas to develop with facts, statistics, anecdotes... It´s obvious that the better info the more exciting your presentation will be. At this point many advertisers (basically what you have to do is to "sell" a product) stress the importance of creating a need that will be satisfied with your product.
3.
Conclusion: recap of your main idea. It´s essential to leave the audience with an idea they will think of ("food for thought"). A call for action (in your case visit the place you have "sold") is the point here.
-Persuasive language. Here you are some tips to make your language more convincing:
1.
Repetition (of the same word or phrase): "The lights were
unforgettable, the sights were
unforgettable, the people were
unforgettable".
2.
Alliteration (repetition of the some sound): "The shops were
bustling,
bright and
buzzy"
3.
Rhetorical questions (a question asked for effect that is not supposed to be answered): "After all we have explained, who can doubt Lisbon is the most exciting city in Europe?".
4.
Rule of three (people usually remember things in threes): "Monsaraz is cool, colourful and cosy"(notice also the alliteration).
5.
Emotive language: Use words that appeal your emotions: "Your kids will think you are the most wonderful parent for taking them to Disneyland".
Have a look at
this video with examples and more ideas about persuasive language.
-And don´t forget your
body language! Check these final reminders.
Now go for it!
